Get a Quote Digital Assessment Form Step 1 of 2 50% General Information Name Email Phone (Office) Phone (Home) Overriding Objective! Which of the following are you dedicated to? Click all that apply. Creating an amazing website that represents the business in the best possible way. Creating enhanced levels of functionality for either our company or our customers online. Driving significant sales growth through online efforts like SEO, Paid Search, Social, etc… Product(s)/Service(s) & Competitors What Services or Products do you provide? Who are your primary targeted audience/customers Are there any secondary customers you wish to target? Who are your primary competitors? Describe key differentiators from your competition What are Products or Services that you wish to sale more of? Do you deal with any channel terms of services, legal or industry specific regulatory issues for public marketing? Is there anything else you want us to know, big picture? Existing Digital Marketing ProgramsWhat search & social channels is your company currently marketing in? What search & social channels, if any, have been tested and continued or suspended? Describe results from each channel and why they were valuable or not.Describe any other Digital Marketing you employ or have in the past. (email, affiliate marketing, lead generation, etc..)What types of agencies do you use for what purposes? Changes Sought How do you want your program(s) to change? Paid Search SEO Paid Social Organic Social Display Retargeting Other? Other What is an acceptable cost per action (CPA) for each KPI? What is your current anticipated monthly digital ad budget? Social Media Background What social profiles do you currently maintain and who runs them? Please provide links to each Are you happy with the ROI of your social programs? Do you currently run any of the following social amplification ads? Facebook Ads Twitter Re-targeted Psychographics YouTube TrueView Ads Facebook Ads Feed RH column Mobile Amplified page post Pure external traffic-driving ad unit Twitter Promoted Tweets Promoted Accounts SEO Condition Do you believe you get the right amount of free traffic from Google? Have you recently experienced a substantial drop in free traffic from Google? Is this the main reason for your inquiry? What are your theories regarding why? Describe how you use Google+When was the last time your website underwent an SEO audit? Public Relations Environment Please describe PR activities you currently undertake.Content Creation Content is still king! Even online. Tell us about your content creation efforts. What goals do you have for content marketing? Focused quality traffic to your website? Attributable conversion? SEO? Friendship: likes, follows, etc.? Tell us about your internal or third party content creation team. In-House Contractors How much content do you create? Does your business currently blog? Yes No what is the URL for your blog? Does the content marketing team use research to advise content creation? Yes No What data is used and who generates it? International Needs What countries and languages do you market in? Do you seek multilingual, multinational expansion? Do you have translation teams in place? Are they local speakers? In-house resources? Site Design/Build/Develop Prerequisites Tell us about your goals for the website.Is the new website based on existing designs? Or, will this be new design? What will the primary purpose be for the site? Catalog? Lead Generation? Ecommerce? Informational ? Entertainment? Do you have an internal development team? What are their roles? Will your team provide the content? Or will you need some content development support? Please list 3 sites that you really like and describe why?Tools Used Please check which of the following tools you use:.Tools Used (Please check which of the following tools you use) Google Analytics Adobe Marketing Cloud (any solution) Acquisio Kenshoo Marin Software LinkDex WrenSoft ScreamingFrog Adgooroo SpyFu Internal tools using Google AdWords or Analytics APIs Buddy Media/Salesforce Radian6 Sysomos MAP Sysomos Heartbeat HootSuite SproutSocial Conductor BrightEdge TagMan Moz Tools Majestic SEO Raven Tools AdRoll Quantcast Criteo Chango Retargeter Neustar (any product) Thank you again for your inquiry. One final questionPlease, how did you hear about Digital Cusp? Search Engine Referral Client Website Facebook LinkedIn Google+ Other
