by Digitalcusp | Apr 25, 2017 | Digital Marketing News
Unlike old-fashioned advertising, what I love about the digital world is it’s real time tracking. You can monitor and make improvements instantly, or adjust creative to a different media channel and that’s it—you’re done! This means you don’t have to shoot that...
by Digitalcusp | Apr 25, 2017 | Digital Marketing News
Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram and Pinterest – and offer advice on how to avoid making these social faux pas. Here are some takeaways for your social media...
by Digitalcusp | Apr 24, 2017 | Digital Marketing News
Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website...
by Digitalcusp | Apr 18, 2017 | Digital Marketing News
When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a...
by Digitalcusp | Apr 17, 2017 | Digital Marketing News
Does your SEO strategy account for seasonality? If not, then your business could be at a disadvantage. No matter your industry, seasonality impacts SEO projections, allocation of marketing costs, and other business factors. Here are some takeaways for your seasonal...
by Digitalcusp | Apr 17, 2017 | Digital Marketing News
In the digital age, businesses have more ways than ever to attract new customers. Which lead generation strategies, or channels, are the most successful? Here are some takeaways that will help you to attract more sales leads: Referrals: Leads that come from...
