by Digitalcusp | Aug 28, 2017 | Digital Marketing News
A website for your business is no longer a luxury — it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in connecting with your customers and ultimately improving your sales. Here are some takeaways: It’s not...
by Digitalcusp | Aug 11, 2017 | Digital Marketing News
Running pay-per-click (PPC) or other paid ad campaigns can be a tricky business. Many amateur digital marketers, however, make it sound so simple: Choose your target keywords, write text ads, decide on bids, input credit card information, click “go” and wait for your...
by Digitalcusp | Aug 10, 2017 | Digital Marketing News
There is more to marketing than just getting highly ranked on search engines, and it took me a while to figure this out. There is value companies can get of more traditional marketing processes related to SEO. Here are some takeaways: Product/service: Who are...
by Digitalcusp | Aug 9, 2017 | Digital Marketing News
For small businesses with relatively modest marketing budgets, it can sometimes feel as though most paid media channels are totally out of reach. Big media buys require major investment, which can limit the options available to small businesses. But that doesn’t mean...
by Digitalcusp | Aug 2, 2017 | Digital Marketing News
Search marketing — and the entire digital landscape — has evolved tremendously over the past 20 years. As a result, the core strategy of modern marketing teams has shifted away from old, intrusive tactics and towards value-based marketing. Marketers have come to...
by Digitalcusp | Jul 26, 2017 | Digital Marketing News
Local businesses are some of the slowest to adapt to digital technologies and digital marketing strategies. That’s because small local business owners have to wear many hats, and with so many responsibilities, staying on top of the most up-to-date marketing trends...
