by Digitalcusp | Apr 5, 2017 | Digital Marketing News
Any old school marketer can rattle off a list of marketing mix “Ps.”: product, price, place, promotion, people, processes and physical evidence. Unfortunately, those old pillars of marketing don’t quite hold up under the weight of today’s digital marketing needs. Our...
by Digitalcusp | Mar 31, 2017 | Digital Marketing News
The online advertising universe is constantly evolving. With innovations in digital advertising happening all the time, it can be challenging to maintain high performance and stay competitive without a constant pulse on the Google platform. There’s a ton of strategy,...
by Digitalcusp | Mar 24, 2017 | Digital Marketing News
Digital marketing is a very broad term that includes website design, social media, online advertising, email advertising, SEO and more. This can be extremely confusing to the local business owner simply looking to attract more eyeballs on their site. Of all the...
by Digitalcusp | Mar 21, 2017 | Digital Marketing News
One of the most basic things that businesses, both big and small, need these days is a website but it is vital that the site is a professional and well designed one rather than one that has just been thrown together for the sake of it. Many people are seeking...
by Digitalcusp | Mar 21, 2017 | Digital Marketing News
Every company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn’t working. How can you improve your...
by Digitalcusp | Mar 16, 2017 | Digital Marketing News
When a business kicks off a new website, careful consideration usually goes into its design. Attractiveness, professionalism, and usability are top concerns, all geared toward providing visitors easy access to the information they’re seeking. But all of that hard work...
by Digitalcusp | Mar 16, 2017 | Digital Marketing News
The world is mobile, so more and more companies are investing in their mobile presence and user experience to receive more visitors and, in the end, more clients. It’s the new dilemma facing companies looking to beef up their mobile presence: To build a native app or...
by Digitalcusp | Mar 10, 2017 | Digital Marketing News
While the 4Ps (price, product, promotion, place) have stood the test of time – times are changing. Old material processes have given way to digital conveniences as marketers start to question these core elements under the spotlight of search, display and...
by Digitalcusp | Mar 2, 2017 | Digital Marketing News
Marketers and business owners are more conscious about how mobile marketing helps businesses to attract more customers. Offering an outstanding customer mobile experience is the main goal of any strategy, software or app in the market. Here are some takeaways:...
by Digitalcusp | Feb 28, 2017 | Digital Marketing News
Location-based and other mobile marketing strategies may help retailers and other brands bring in customers. And since everyone is connected to their mobile phones, the speed at which your mobile website loads is only going to become more important. Here are some...
