by Digitalcusp | Aug 28, 2017 | Digital Marketing News
A website for your business is no longer a luxury — it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in connecting with your customers and ultimately improving your sales. Here are some takeaways: It’s not...
by Digitalcusp | Aug 11, 2017 | Digital Marketing News
Running pay-per-click (PPC) or other paid ad campaigns can be a tricky business. Many amateur digital marketers, however, make it sound so simple: Choose your target keywords, write text ads, decide on bids, input credit card information, click “go” and wait for your...
by Digitalcusp | Aug 10, 2017 | Digital Marketing News
There is more to marketing than just getting highly ranked on search engines, and it took me a while to figure this out. There is value companies can get of more traditional marketing processes related to SEO. Here are some takeaways: Product/service: Who are...
by Digitalcusp | Aug 9, 2017 | Digital Marketing News
For small businesses with relatively modest marketing budgets, it can sometimes feel as though most paid media channels are totally out of reach. Big media buys require major investment, which can limit the options available to small businesses. But that doesn’t mean...
by Digitalcusp | Aug 2, 2017 | Digital Marketing News
Search marketing — and the entire digital landscape — has evolved tremendously over the past 20 years. As a result, the core strategy of modern marketing teams has shifted away from old, intrusive tactics and towards value-based marketing. Marketers have come to...
by Digitalcusp | Jul 26, 2017 | Digital Marketing News
Local businesses are some of the slowest to adapt to digital technologies and digital marketing strategies. That’s because small local business owners have to wear many hats, and with so many responsibilities, staying on top of the most up-to-date marketing trends...
by Digitalcusp | Jul 20, 2017 | Digital Marketing News
In a search engine optimization (SEO) campaign, the ideal result is a steady, ongoing and reliable increase in organic traffic — meaning the measure of the number of people visiting your website after finding it in organic searches. At some points, you might...
by Digitalcusp | Jul 20, 2017 | Digital Marketing News
The relationship between SEO and content marketing can always feel a bit complicated – specifically in how the two fit together. Do they get along? Are they at odds with each other? If so, is it possible to ever make them work together? If you’re trying to grow your...
by Digitalcusp | Jul 18, 2017 | Digital Marketing News
Launching a startup is an exciting time in your life. Your days are full of action, and you love every last minute of it. As you turn your attention to digital marketing, your excitement could soon turn into disappointment. Here’s why: You may struggle to implement a...
by Digitalcusp | Jul 11, 2017 | Digital Marketing News
Email is the most powerful marketing channel of the 21st century. In fact, email is so powerful that the Direct Marketing Association says that you can get a return on investment (ROI) of $38 for every $1 you invest in email marketing. Similarly, research shows...
